LatinAmerica is also into Collaborative Consumption!

So you thought this movement of Collaborative Consumption was just about Europe or AngloAmerica? well it is not! LatinAmerica is in too! this time by the hand of Brazil, where the first company of car sharing has been found and it's been operating for two years now.

Zazcar is a company which owns a fleet of cars, and have them spread along the city (Sao Paulo this time) and facilitates the sharing amongst its members, in summary this is a B2C model. Following is the video about Zazcar, it's in Portuguese though.

Sharing cars is definitely the first approach to Collaborative Consumption and approach which begins the shifting in values needed to open the doors for more models and subjects of sharing. Zazcar, a remarkable pioneer of Collaborative Consumption in LatinAmerica.